Born in Munich, she was passionately devoted to music, dance and creativity from a young age. She began playing the piano, received three scholarships and completed classical ballet training. Perhaps it would have been this path had Simone Becke not discovered fashion for herself one day. She graduated from the Meisterschule für Mode in Munich as a model maker and then threw herself heart and soul into the fashion industry. For 10 years she worked for one of Austria's leading companies for traditional, ski and ready-to-wear clothing in Kitzbühel.

In 2019, she realised her dream and opened an atelier under her name. Focusing on construction and fit, which has become her trademark, each of her collections is built on a foundation of natural fibres and high-quality workmanship, produced regionally.

Simone lives in Kitzbühel with her husband and 2 children.